Norton Modeling Team was created by a local high-school student as a free inclusive social club for local teens to help build their self-esteem and self-acceptance, while providing a safe space to meet new people and build meaningful friendships. This was a pro-bono project I decided to take on as a way to help bring awareness to the mental health and support group needs for teens. The modeling team has had many successful collaborations with popular brands such as American Eagle, Zumiez, American Commodore, PacSun, Buckle, Hot Topic, and more.

This group was fast growing and needed a way to help viewers quickly identify their brand through social media posts while promoting new photoshoot opportunities. After working with Tiffany The first thing I did was create a logo that looked professional, was reminiscent of the brand identity, and had a neutral tone to reflect the inclusivity. Once we had a logo, I moved on to designing social media content to help boost visibility. Each post has its own style and character to fit each shoot prompt, but still maintains consistency with the brand's overall identity.