I met with Vince and Rachel to get a clear vision of what their future business goals are and who their ideal audience is. I came up with a few variations for the potential logo by hand-sketching, and creating rough mock-ups using Adobe Photoshop and Canva. Once they decided on a logo that they loved, I worked up the official logo and fine tuned the details in Adobe Illustrator. This project remains one of my favorite, and I'm honored to be a part of the story for one of Akron's leading transportation companies!